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Publication WORKSHOP SPRING 2025: LEFT WITH THE BONES(2025-04-17) Ulichny, Ryan; Tanguay, Zach; Arruda, Bailey; LaPrade, Charles; Siegl-Flahive, Isabella; Lowry, Ryan; Murphy, Mickey; Welch, FranklinThe Spring capstone class for the Video program at Husson University decided to make a short film, based on a story written by one of its students. The film was recorded on campus over the last 2 months and included numerous actors and locations. The students are estimating a finish run time of about 12 minutes and are hoping to debut it on May 1st at the Gracie Theater. The class was made up of 8 seniors, each taking the lead on a certain position, but also assisting on all the other positions as needed. The team looked like this: Director: Zach Tanguay Producer: Bailey Arruda Writing: Zach Tanguay Editing: Charles LaPrade Lead Camera: Ryan Ulichny Asst. Camera: Mickey Murphy Asst Camera: Nicole Toth Lead Audio: Ryan Lowry Audio Asst: Nicole Toth Lead Lighting: Isabella Siegl-FlahivePublication GRACIE THEATRE MARKETING CAMPAIGN(2025-04-17) Schilter, Cassy; Heady, Hannah; Cirello, Michael; Harvath, Isabella; Pelletier, Logan; Pelletier, Nicole; Schweitzer, Camden; Smith, Hunter; Blake, Corey; Roberts, NancyThis marketing campaign was developed by students in One Circle Agency, a student-run marketing communications agency that serves as the capstone course for Marketing Communications and Graphic Visual Design students. The objective of the campaign was to increase ticket sales and social media engagement for upcoming shows at the Gracie Theatre. The research phase included an analysis of industry trends, national ticket sales, and competitor strategies, along with investigating previous ticket purchasers to identify potential target markets. Additional data was gathered by reviewing social media and website analytics to determine which previous posts had the most impressions and click-through rates. Based on these insights, students created a comprehensive campaign featuring posters, digital ads, and a social media strategy with engaging posts. The campaign was further supported by email solicitations and a targeted e-newsletter from the Gracie Theatre Director. Success was measured through social media metrics and ticket sales. The campaign resulted in a 473% increase in views and a 404% increase in interactions on Instagram, with a 100% increase in interactions and a 116% increase in views on Facebook. Videos featuring campus community members were the most successful. Ticket sales were strong for the Beatles Solo Years, Frigg, and The Bride this semester. The results were be incorporated in future campaigns for the Gracie. Founded in 2022, One Circle Agency aims to prepare junior and senior undergraduate students for professional roles by providing hands-on marketing experience for nonprofits, start-ups, and government organizations. Students work with two clients per semester in roles spanning marketing, advertising, social media, graphic design, and public relations. The agency also focuses on developing essential interpersonal "power skills," such as teamwork, communication, networking, and problem-solving. This semester, students are also working with Abbott Advantage Leadership Consultancy, Cole Land Transportation Museum, Edner Mae Arts, and MadGab Lip Balm.