CoB - NESCom - Faculty Works

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    PRODUCT PACKAGE DESIGN & THE CREATIVE PROCESS
    (2026-04-16) Blow, Emma; Brooks, Nicole; Dearing, Emmalisa; Delano, Eli; Gallagher, Emily; Plourde, Keegan; Raymond, Samantha; Reardon, Annabelle; Ayotte, Theresa
    The United States accounts for approximately 28–34% of the global packaging design market, making it one of the largest and most influential markets worldwide. This is reflected in consumer behavior, with 72% of consumers saying packaging design influences their purchasing decisions. As a result, packaging design has become one of the fastest-growing areas within the graphic design field. In Graphic Design II, one of the assignments is to design a product package. Before beginning the design work, students create a process book that documents the development of their packaging solution. This project addresses a specific design problem and target audience while focusing on introducing a new product and developing a cohesive packaging system that clearly communicates its purpose, appeals to intended users, and stands out in a competitive market. Research is a key component of this process. Students analyze competitors, industry trends, and target demographics to inform their design decisions. This research supports both functional requirements and branding goals, while visual and competitor analysis helps identify opportunities for differentiation. The creative process involves brainstorming and developing ideas through sketches, mood boards, and explorations of typography and color, leading to a refined visual direction. Feedback from peers and the instructor further supports the evolution of the concept, improving clarity, hierarchy, and overall design effectiveness. The final deliverables include both a completed process book and the assembled product packaging. Together, these components demonstrate the full design process, from initial research and concept development to a finished solution that responds to both industry standards and consumer needs.
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    WORKSHOP SPRING 2025: LEFT WITH THE BONES
    (2025-04-17) Ulichny, Ryan; Tanguay, Zach; Arruda, Bailey; LaPrade, Charles; Siegl-Flahive, Isabella; Lowry, Ryan; Murphy, Mickey; Welch, Franklin
    The Spring capstone class for the Video program at Husson University decided to make a short film, based on a story written by one of its students. The film was recorded on campus over the last 2 months and included numerous actors and locations. The students are estimating a finish run time of about 12 minutes and are hoping to debut it on May 1st at the Gracie Theater. The class was made up of 8 seniors, each taking the lead on a certain position, but also assisting on all the other positions as needed. The team looked like this: Director: Zach Tanguay Producer: Bailey Arruda Writing: Zach Tanguay Editing: Charles LaPrade Lead Camera: Ryan Ulichny Asst. Camera: Mickey Murphy Asst Camera: Nicole Toth Lead Audio: Ryan Lowry Audio Asst: Nicole Toth Lead Lighting: Isabella Siegl-Flahive
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    GRACIE THEATRE MARKETING CAMPAIGN
    (2025-04-17) Schilter, Cassy; Heady, Hannah; Cirello, Michael; Harvath, Isabella; Pelletier, Logan; Pelletier, Nicole; Schweitzer, Camden; Smith, Hunter; Blake, Corey; Roberts, Nancy
    This marketing campaign was developed by students in One Circle Agency, a student-run marketing communications agency that serves as the capstone course for Marketing Communications and Graphic Visual Design students. The objective of the campaign was to increase ticket sales and social media engagement for upcoming shows at the Gracie Theatre. The research phase included an analysis of industry trends, national ticket sales, and competitor strategies, along with investigating previous ticket purchasers to identify potential target markets. Additional data was gathered by reviewing social media and website analytics to determine which previous posts had the most impressions and click-through rates. Based on these insights, students created a comprehensive campaign featuring posters, digital ads, and a social media strategy with engaging posts. The campaign was further supported by email solicitations and a targeted e-newsletter from the Gracie Theatre Director. Success was measured through social media metrics and ticket sales. The campaign resulted in a 473% increase in views and a 404% increase in interactions on Instagram, with a 100% increase in interactions and a 116% increase in views on Facebook. Videos featuring campus community members were the most successful. Ticket sales were strong for the Beatles Solo Years, Frigg, and The Bride this semester. The results were be incorporated in future campaigns for the Gracie. Founded in 2022, One Circle Agency aims to prepare junior and senior undergraduate students for professional roles by providing hands-on marketing experience for nonprofits, start-ups, and government organizations. Students work with two clients per semester in roles spanning marketing, advertising, social media, graphic design, and public relations. The agency also focuses on developing essential interpersonal "power skills," such as teamwork, communication, networking, and problem-solving. This semester, students are also working with Abbott Advantage Leadership Consultancy, Cole Land Transportation Museum, Edner Mae Arts, and MadGab Lip Balm.