College of Business

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    THE ECONOMIC UNDERPINNINGS OF THE 2025 U.S. TRADE AND TARIFFS POLICY
    (2025-04-17) Cunningham, Steven R.
    This is a purely economic consideration of the apparent motivations, context, and underpinnings of the 2025 trade and tariff policy initiatives of the Trump Administration. The analysis neither supports nor challenges the validity of the initiatives, but rather attempts to make sense of them based on economic theory, data, and experience. Among the motivations offered by advocates are the needs to rebuild the U.S. manufacturing base, to rectify rising federal debt, and to achieve fairness among trading partners. I analyze each of these in turn. While there is some support for each of these, the issues also prove much more complex. There is supporting evidence that while U.S. manufacturing output has risen in recent decades, its growth is likely somewhat suppressed, and has been surpassed by some trading partners like China. But it is not clear why. U.S. manufacturing employment has declined relative to output, but this is more likely a result of automation in non-labor-intensive production, while off-shoring labor-intensive production. The tariffs could bring in significant revenue, helping to address debt and deficit issues, but at what cost, is it enough, and can it succeed long-term? If reciprocity in rates results in mutually lower tariffs, revenue generation will be limited. And is reciprocity really possible? Based on traditional theories of the effects of inelastic supply limiting the ability of producers to pass on tariffs to buyers, it is possible that, in the short term, the tariffs might not result in significant inflationary pressure. Longer term, this likely would not hold.
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    GRACIE THEATRE MARKETING CAMPAIGN
    (2025-04-17) Schilter, Cassy; Heady, Hannah; Cirello, Michael; Harvath, Isabella; Pelletier, Logan; Pelletier, Nicole; Schweitzer, Camden; Smith, Hunter; Blake, Corey; Roberts, Nancy
    This marketing campaign was developed by students in One Circle Agency, a student-run marketing communications agency that serves as the capstone course for Marketing Communications and Graphic Visual Design students. The objective of the campaign was to increase ticket sales and social media engagement for upcoming shows at the Gracie Theatre. The research phase included an analysis of industry trends, national ticket sales, and competitor strategies, along with investigating previous ticket purchasers to identify potential target markets. Additional data was gathered by reviewing social media and website analytics to determine which previous posts had the most impressions and click-through rates. Based on these insights, students created a comprehensive campaign featuring posters, digital ads, and a social media strategy with engaging posts. The campaign was further supported by email solicitations and a targeted e-newsletter from the Gracie Theatre Director. Success was measured through social media metrics and ticket sales. The campaign resulted in a 473% increase in views and a 404% increase in interactions on Instagram, with a 100% increase in interactions and a 116% increase in views on Facebook. Videos featuring campus community members were the most successful. Ticket sales were strong for the Beatles Solo Years, Frigg, and The Bride this semester. The results were be incorporated in future campaigns for the Gracie. Founded in 2022, One Circle Agency aims to prepare junior and senior undergraduate students for professional roles by providing hands-on marketing experience for nonprofits, start-ups, and government organizations. Students work with two clients per semester in roles spanning marketing, advertising, social media, graphic design, and public relations. The agency also focuses on developing essential interpersonal "power skills," such as teamwork, communication, networking, and problem-solving. This semester, students are also working with Abbott Advantage Leadership Consultancy, Cole Land Transportation Museum, Edner Mae Arts, and MadGab Lip Balm.
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    WORKSHOP SPRING 2025: LEFT WITH THE BONES
    (2025-04-17) Ulichny, Ryan; Tanguay, Zach; Arruda, Bailey; LaPrade, Charles; Siegl-Flahive, Isabella; Lowry, Ryan; Murphy, Mickey; Welch, Franklin
    The Spring capstone class for the Video program at Husson University decided to make a short film, based on a story written by one of its students. The film was recorded on campus over the last 2 months and included numerous actors and locations. The students are estimating a finish run time of about 12 minutes and are hoping to debut it on May 1st at the Gracie Theater. The class was made up of 8 seniors, each taking the lead on a certain position, but also assisting on all the other positions as needed. The team looked like this: Director: Zach Tanguay Producer: Bailey Arruda Writing: Zach Tanguay Editing: Charles LaPrade Lead Camera: Ryan Ulichny Asst. Camera: Mickey Murphy Asst Camera: Nicole Toth Lead Audio: Ryan Lowry Audio Asst: Nicole Toth Lead Lighting: Isabella Siegl-Flahive